The first move is to understand.Read the situation before you commit yourself to it. Sun Tzu brings preparation, resources and judgment to the study of conflict, asking the reader to consider what a decision will set in motion.
Sun Tzu's classic examines conflict through preparation, resources and judgment. It directs attention to the circumstances surrounding an encounter and to decisions made before action begins. The reader is asked to consider the forces involved, the options available and the consequences a choice can set in motion. Its subject is the work of thinking strategically: understanding a situation carefully enough to decide how to act, with preparation treated as a central part of conflict itself.
The first move is to understand.
Sun TzuExploratory edition concept
02The Art of WarSun Tzu
Text, image and the book.
The visual direction considers how illustration and typography can accompany the reader’s encounter with the text.
The first move is to understand.
Sun TzuExploratory edition concept
03The Art of WarSun Tzu
Building the edition.
Translation, editorial material and format must be selected before the illustration program and final edition can be established.
The first move is to understand.
Sun TzuExploratory edition concept
The catalogueThe first move is to understand.Exploratory edition concept
A classic reconsidered through the art of the book.
The Art of War is one of the first candidates for Platinum Pegasus’s Illustrated Classics line. The project would pair the work attributed to Sun Tzu with original artwork and a carefully developed edition design.
I
Text, image and the physical book
The edition would bring its translation, typography and illustration into a coherent reading experience. The visual treatment and complete art program remain to be developed.
II
Developing the edition
The next decisions are the source text and translation, permissions for the selected material, accompanying editorial content and physical format. The edition remains a concept, with no release announced.
Detail from the cover concept
The visual identity
The art of the edition.
The cover concept for The Art of War. Explore the complete artwork at a larger size.
